Amazon net sales in the United Kingdom (UK) 2010-2023

Amazon enjoyed staggering sales growth in United Kingdom over the past decade, taking net sales from roughly four billion to almost 33.6 billion U.S. dollars in 2023. That makes the UK the retail behemoth’s second biggest European market, sitting behind Germany where the company reported total net sales of about 37.6 billion U.S. dollars in 2023.

Amazon’s other UK presence

Amazon runs 20 distribution services in the UK, where Amazon has its largest European logistics and fulfillment presence. Operating under the “Amazon UK Services” name, the retailer generated over two billion British pounds in 2018. This represented over 200 percent turnover growth since 2015.

Consumers have no problem shopping with Amazon

In proportion to the pace Amazon’s retail empire is expanding, worries are voiced within the industry about the monopoly held by the retailer, not to mention the privacy concerns revolving around Amazon’s own brand smart devices. Yet shoppers seem unfazed, as convenience and variety offered by the retailer convert more and more people into being Amazon shoppers. A recent survey conducted with UK shoppers found out that only a small share of consumers felt guilty about or actively chose not shopping with Amazon. In comparison, nearly one quarter of those surveyed said they “loved” shopping with Amazon.